2nd Biennial Conference of Association of Industrial and Organizational Psychology (APIO Indonesia)
Bandung (Indonesia), August 2005
Corporate Culture and Organizational Effectiveness in Asia
Hora TJITRA
(Keynote Speech) Organizational culture has been extensively studied over recent decades. “… culture isn’t just one aspect of the game – it is the game” said Gerstner (2002) the former CEO of IBM who lead the company in its historic turnaround in the late 90s. Culture is a set of values, beliefs, common understanding, thinking and norms for behaviors that are shared by all members of a society. You cannot precisely define it, but you can sense it and feel it. This paper will show that corporate culture has a strong influences on the organizational effectiveness, incl. its financial performance. An organizational culture model developed by Daniel Denison (1990) of IMD business school, Switzerland will be introduced to have a better understanding how corporate culture works in effective organizations in contras with ineffective organizations. Some best practice examples from China, Japan and a global cross-cultural study will be introduced. Finally the national culture issues in implementing the model that developed in western culture context in Asia will be discussed.
Sharing, Learning, Collaboration
