Keynote Speech – Unlocking the Chinese Innovation Power

Surabaya (Indonesia), November 13th 2010

Dr. Tjitra was invited to give keynote speech at the 4th International Conference of the Association of Industrial & Organizational Psychology Indonesia (APIO). In his speech he share the recent researches, best practices and his personal observation on the Innovation in China and among the Chinese enterprises.

In the recent years China moves gradually from the factory of the world – famous for its very low-cost manufacturing ability -, into making more and more high-tech available for every consumer at a very low cost. How did Chinese firms managed the transformation from low-cost manufacturing into high-tech at low-cost production? Prof. Tjitra will present recent studies, analysis the innovation of Chinese firms in the IT industry, high-tech manufacturing as well as the Chinese small- and mid-sized Enterprises: how do they learn from imitating to innovating? what could be the factors behind the success of Chinese firms? what are the unique Chinese ways and strategies in these innovation process? what are the learning points from the Chinese cost-innovation approaches?

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Prof. Dr. Hora Tjitra


Person

Prof. Dr. Hora Tjitra is associate professor
for applied psychology at the Zhejiang University, Hangzhou, China.

Born in Indonesia and trained in Germany
as IO psychologist, his teaching and research areas are focused on:

Intercultural Synergy
Learning & Development
Assessment & Coaching
Organizational Performance
Internationalization Strategy



founder of
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