This presentation (6/6) should give you a good introduction about four of the most important theories in cross-cultural research. Main focus of the presentation is showing the different research methodologies used in these studies; from the factor analysis (Hofstede), social dilemma (Trompenaars), smallest space analysis (Schwartz) and evaluation research (Bennet). Last but not least, a generic process model of doing quantitative research is introduced.

Tags: Culture, methodology